(From The Vogue Web Site)
Ginny’s roots actually extend back to 1922, when a resourceful young woman, Jennie Adler Graves, established Ye Olde Vogue Doll Shoppe in her home in Somerville, Massachusetts. The story is that a "friend", who knew of Jennie Grave's skill in sewing children's clothes, asked her to dress some dolls for a charity event. Unbeknownst to Jennie, the "friend" was selling the dolls instead of giving them to charity! Thus inspired, Jennie Graves began dressing and selling imported German dolls to Jordan Marsh, a well-known Boston department store.
THE BEST OF TIMES PART I
Mrs. Graves decided to retire in 1960, and her daughter Virginia and son in law Edwin Nelson continued to lead the company until Mrs. Virginia Carlson's retirement in 1966. The company was then run entirely by Mr. Nelson until 1972 when the Vogue name was sold to Tonka Corporation.TRANSITION YEARS
Between 1972 and 1995 Ginny had a succession of owners.
1972-1977 Tonka Corporation
1977-1982 Lesney Products Corporation
1984-1986 Meritus Industries
1986-1995 R.Dakin and Company
The transitional years were difficult for Ginny, as her care was transferred from one company to another. Each company, in its own way, added significantly to Ginny’s history.
THE BEST OF TIMES PART II