In the mid seventies, the Lesney Corp purchased the right to produce the Ginny doll. In order to bring new interest to Ginny they completely restyled her and changed her chubby body to a slim one.
there were many variations of hair color and styles and collectors like to have one of each.
Some of the popular dolls of the era were school girl dress (pictured), basic jogging Ginny, and Sasoon Ginny.
Lesney also introduced the International Bride series and another Far Way Lands Series.